Chinese automaker BYD has recently introduced the YangWang U8, a fully electric luxury SUV boasting an

impressive 1,110 horsepower. Despite the need for a better name, particularly if it is to be sold in the United

States, the vehicle itself is a remarkable technological achievement with outstanding off-road capabilities. BYD,

the largest producer of electric vehicles globally, has already outperformed Tesla and aims to enhance its

position with this remarkably affordable product. Does the Yang Wang U8 has the essential attributes to achieve

a competitive advantage in the highly competitive full-size SUV and off-road category?